Open For Business
Michael Askew
Bachelor of Design (Hons)

Open For Business
'Open For Business' satirically explores the impact of lockout laws on Sydneys nightlife and culture. This work attempts to shift the perceptions of lockout laws in the public sphere by creating a speculative nightlife experience. Michael Askew has created a fictitious establishment that embodies and exaggerates the experience of this new nightlife under lockout laws through the use of distorted neon signage, visual/audio effects and satirical marketing. Lost not gone, the nightlife of Sydney is expressed as a lost love in a distorted personification of the downturn of the night-time economy.