In order to assemble a product, each and every element of the process is instrumental in its creation. 'True Blue' is a series of three ottomans, exploring the concept of traceability within the Australian Cotton Industry. Made entirely from cotton sourced and produced in Australia, 'True Blue' is 100% traceable. It strives to counteract the demand for low cost, low quality products by educating consumers where a material is made and by whom. From the cottonseeds that fill the ottoman to the cotton fabric that covers it, 'True Blue' explores the journey of cotton from farm to fabric.