Surfing has developed and evolved over more than 200 years from an organic, Hawaiian cultural pastime into a toxic, performance-driven industry of mass production. This project seeks to educate the Australian surfing community on the unsustainable materials and production processes used in the surfboard industry. The graphic outputs explore using the surfboard as a billboard with the combination of infographics and Hawaiian tattoo graphics. The industry is in need of transformation. It is directly affected by global warming which is resulting in the extinction of coral reefs, a constant high tide and the destruction of surf breaks worldwide.