'Float' is a brand designed to work alongside 'The Ocean Agency' (TOA) and aims to spread awareness, gain public attention, and deliver a product that engages people with TOA's mission: to protect the ocean. The brand focuses on creating bespoke garments, as the fashion and textile industry hugely contributes to damage in the ocean. The brand utilises sustainable fabrics created from waste and landfill within the ocean, and engages with new sustainable technologies and innovative techniques. This collection aims to aid the protection of the ocean, and slow down the fashion consumption and process. This is the logo and slogan for 'Float' which represents the colour palette, typeface and tone of the brand, created using InDesign and Illustrator.